(TAN): Hawaiian Airlines has teamed up with Moloka‘i-based brand Kealopiko to launch a new line of in-flight amenities carrying a message of sustainability. Starting Nov. 26, guests traveling between Hawai‘i and the carrier’s international and select U.S. mainland destinations will relax with amenities and soft goods adorned with coral and fern patterns that pay homage to Hawai‘i’s delicate natural resources.
“This collaboration gave us and Hawaiian Airlines an opportunity to design a beautiful collection that also shares a significant moʻolelo (story),” said Jamie Makasobe, co-owner of Kealopiko.
Kealopiko was founded by three women passionate about sharing the rich culture of Hawai‘i, protecting the environment and operating as an eco-conscious brand. The company’s production is done in a small shop on Moloka‘i, where organic materials are sustainably dyed, cut and sewn by hand before being sold online or in its downtown Honolulu store.
“Embarking on this redesign, we knew we wanted a partner who could help us tell the stories of our island home,” said Avi Mannis, senior vice president of marketing at Hawaiian Airlines. “Kealopiko is a natural fit. Their sustainable production and bold, contemporary design align with our values and complement the flight experience we want to offer our guests.”
Few of the amenities include:
- Bamboo comb
- Comfortable socks with Hawaiian Airlines “slipper” design (international Business Class and JFK/BOS First Class only)
- Dental kit including a bamboo toothbrush with charcoal bristles and toothpaste
- Earbuds (international Extra Comfort only)
- Earplugs
- Hand and body balm, lip balm and hydrating mist from the airline’s private skincare line Lōli‘i
- Premium sleep mask
- Sample packet of Raw Elements USA reef-safe sunscreen, which Hawaiian, the sun care company’s official airline partner, introduced onboard in April 2018.
- Packet of tissues
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Guests seated in the Main Cabin on international flights, First Class on North America red-eye flights, and First Class on Papeete and Pago Pago will receive a coral print kraft paper pouch with earplugs, earbuds and a sleep mask in one of three collectible, Hawai‘i-inspired designs.
All amenity kits feature eco-friendly paper packaging, furthering Hawaiian’s effort to reduce single-use plastics in its fleet and throughout its operations.
“Our partnership with Kealopiko advances our company’s progress to reduce waste, bring sustainability into our cabin, and encourage our guests to join us in taking care of our environment,” added Mannis.
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