(TAN): Emirates has reaffirmed its commitment to Emirates Team New Zealand through the renewal of their contract for the 36th America’s Cup.
The airline will also be the ‘Official Airline’ partner of the 36th America’s Cup presented by Prada which includes the America’s Cup World Series (ACWS), sponsoring all preliminary regattas leading up to the main event in 2021. In addition, Emirates has signed up to be the ‘Presenting Partner’ of the ACWS event in Portsmouth, United Kingdom.
“We have enjoyed a memorable journey with Emirates Team New Zealand since 2004, and the response and support we have received since has been tremendous. Emirates Team New Zealand is dedicated and ambitious, mirroring Emirates’ commitment to deliver game-changing and world-class experiences to its customers. We will continue to build our partnership with the team as they journey towards the 36th America’s Cup,” said Sir Tim Clark, President of Emirates airline.
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“Emirates is also proud to expand our involvement in world-class sailing by sponsoring the 36th America’s Cup which includes the America’s Cup World Series as well as becoming the official ‘Presenting Partner’ of the ACWS event in Portsmouth. The America’s Cup has grown to become one of the world’s greatest major sporting events and we look forward to using this great platform to share and grow the passion for sailing as a sport and bring communities together,” he added.
Emirates Team New Zealand Chief Executive, Grant Dalton, said: “We are delighted to have Emirates not only continue to support Emirates Team New Zealand as naming sponsor, but step up their fantastic commitment to the America’s Cup as the Official Airline of the 36th America’s Cup presented by Prada and the main sponsor of the America’s Cup World Series event in Portsmouth.
Emirates has always been a staunch sponsor of the team through our highs and lows since 2004. So having them so entwined in both the team and event adds a great element of familiarity and solidarity going into our Defence in 2021 which is going to be a fantastic event on our home waters of Auckland.”
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Emirates’ sponsorship of Emirates Team New Zealand dates back to 2004 and has helped bring the Emirates brand to many parts of the world. The team has won the America’s Cup a number of times clinching the trophy in 1995 and successfully defending the title in 2000 and 2017.