(TAN): Emirates has recently signed a Memorandum of Understanding (MoU) with Trip.com Group, China’s one-stop online travel service provider. The agreement was signed in Shanghai which marks the beginning of a strategic cooperation between Emirates and Trip.com Group and allowing the airline to expand its reach in the Chinese market.
The mutual cooperation includes joint marketing promotions and other marketing initiatives to boost Emirates’ sales via Trip.com Group’s online platforms. In the future, collaborations aimed at providing customized products to suit members of both loyalty programmes will be explored and the partnership will potentially pave the way for joint initiatives on technical aspects, big data analysis and marketing strategy development.
Emirates’ delegation at the signing was headed by Orhan Abbas, Senior Vice President – Commercial Operations for the Far East, who signed the agreement with representatives of Trip.com Group at the group’s headquarters in Shanghai, in the presence of Adam Li, Vice President, Emirates-China and David Han, CBO of International Flight Business of Trip.com Group.
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Commenting on the signing of the MoU, Orhan Abbas said: “China is a very important market for Emirates and we are pleased to establish a strategic partnership with Trip.com Group to help us deliver on our growth strategy. This is an exciting time for Emirates as we enter into a new phase in our operations in China, having enjoyed 15 successful years of serving mainland China. We aim to build on our achievements over the years and embark on a robust strategy aimed at boosting sales further. We plan to enter a new growth trajectory and, in Trip.com Group, we have found the right strategic partner to collaborate with and achieve our goals.”
According to the agreement, Emirates will further explore the market’s potential by leveraging the strong and extensive user network of Trip.com Group, and plans to expand customer reach and penetration in the market through exclusive fares and tailor-made products for the customer base of Trip.com Group.
For Trip.com Group, the online travel agency can look forward to leveraging and benefiting from Emirates’ world-leading brand awareness, outstanding in-flight offerings, and extensive global network to support its globalization strategy and usher in more diversified outbound travel solutions to meet the burgeoning market demand.
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Tan Yudong, VP of Trip.com Group and COO of Trip.com Group Flight Business Group commented, “The Chinese outbound travel market has huge potential and Trip.com Group has been constantly upgrading its services to provide users with improved travel experiences. The partnership with Emirates will enable users of the platform to have more choice with access to more airline options when booking international travel, more destinations to choose from, and flight options that provide seamless connectivity for their travel plans. Thanks to Emirates’ extensive global network, Trip.com Group customers can enjoy the industry-leading services and facilities aboard its flagship A380 and Boeing 777 aircraft, allowing better travel experiences for Chinese outbound tourists.”
