(TAN): Air New Zealand has partnered with Tourism New Zealand (TNZ) on the second phase of its ‘Do Something New, New Zealand’ winter campaign. The month-long campaign will see key ski locations Taupo, Christchurch and Queenstown promoted through social media, digital display advertising and online.
Air New Zealand General Manager Brand & Marketing Jeremy O’Brien said, “We’re extremely lucky in New Zealand that we can fly to either Taupo, Christchurch or Queenstown and be so close to an epic adventure at one of our world-class ski fields. While a record number of New Zealanders travelled during the school holidays, the challenge now is to encourage Kiwis to continue to travel domestically, outside of the peak holiday period.”
O’Brien added that it’s great to work with Tourism New Zealand to drive visitors to these ski regions.
“Our ‘Do something new’ campaign together with Air New Zealand is vital to continue the positive momentum,” Tourism New Zealand GM Domestic Bjoern Spreitzer said, while speaking about the positive trends during the school holidays.
The August edition of Air New Zealand’s inflight Kia Ora magazine has also been produced in partnership with Tourism New Zealand to promote the ‘Do something new, New Zealand’ campaign. It showcases destinations such as Queenstown, Wanaka, Christchurch, Nelson, Wellington, Wairarapa, Ruapehu, Rotorua, New Plymouth and Kerikeri.
[ALSO READ: Dato’ Seri Ramlan Bin Ibrahim Appointed As New Chairman Of Tourism Malaysia]
Air New Zealand has increased domestic capacity for August to 70 percent of pre-COVID-19 levels, up from its original plan of 55 percent of usual domestic capacity (compared to pre-COVID-19 levels).
Related posts:
Tourism New Zealand to resume promotional campaigns from April 8
Air New Zealand Works To Align Incoming Passengers With Available Quarantine Facilities
Good Morning World! Tourism New Zealand campaign wins laurels at Global Effie Awards
Kiwis go for domestic travel, supporting tourism sector recovery
