Los Angeles (TAN): Travel booking platform GetYourGuide has announced a partnership with global communications firm Viasat to bring rich contextual-based excursion offers to passengers in-flight, with no data or airtime charges to either the airline or passenger, a statement from Viasat said.
The partnership will leverage contextual-based displays of excursion offers from GetYourGuide’s vast inventory, and enable passengers to easily activate those offers in-flight over Viasat’s in-flight entertainment and connectivity (IFEC) system.
Viasat will serve as the direct contractor to airlines, integrating GetYourGuide’s popular travel experiences into the Viasat IFEC system. The implementation can be white-labeled and airline-branded, and unlike any competitive product, Viasat can promote any tour, activity or attraction ticket offer to a connected passenger, then activate the offer in-flight.
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Passengers will be able to interact, engage and purchase relevant offers presented from GetYourGuide’s global inventory of over 50,000 travel experiences, across 22 languages and 40 currencies, and with a connected aircraft comes the additional in-flight benefit of 24/7 customer support via the airline’s website, booking flow, email communication and/or mobile app.
Activities will be targeted by aircraft route initially; however, future expansion plans include targeting excursions and adventures by fare class, loyalty status and even profile types, while being fully General Data Protection Regulation (GDPR)-compliant.
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“We’re on a mission to connect travelers with incredible experiences at every stage of their journey,” said Shane Mayer, head of Partnerships at GetYourGuide. “In initial tests, we found that users of in-flight displays showed a strong propensity to book destination experiences: engaged passengers were up to four times more likely to make a destination purchase while in-flight, compared to typical conversion rates from other touchpoints. Thanks to Viasat’s unique contextual display, we expect our partnership will create exceptional engagement and conversion, and deliver a great financial result for the airlines while helping their passengers love where they’re going.”
