(TAN): A tourism marketing campaign focussing on Aberdeenshire’s folklore, ballads, supernatural tales and crafts was launched on September 14, VisitScotland said. The Stories of Aberdeenshire project celebrates the region’s rich cultural heritage and highlights how local language, story and song have shaped — and continue to shape — the region.
Funded by North and South Aberdeenshire LEADER and delivered in partnership with the University of Aberdeen’s Elphinstone Institute and VisitScotland, the campaign aims to capture the abundance of cultural heritage that makes the region a must-visit destination.
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New marketing assets, featuring the region’s rich Doric language and folklore, have been created to provide a helpful resource for further exploration of the area’s heritage and culture. The abundance of stories gathered from locations across the region have been condensed into three key themes: songs, stories and skills.
To bring the authentic stories and legends to life for both locals and visitors, a series of six short films, two e-books, and an interactive map, which includes audio recordings about folklore in the area, have been produced.
A social media campaign targeting visitors in Scotland has also been launched on Elphinstone Institute’s Instagram and Facebook platforms, with a call to action which encourages them to plan a visit to the region and also share the hashtag #StoriesofAberdeenshire with any relevant images.
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As part of the campaign, a series of six promotional films has been created — which will be hosted on the University of Aberdeen’s YouTube channel — as well as a wide range of new imagery which captures different aspects of Aberdeenshire’s diverse cultural heritage.
The films will immerse viewers in three different aspects of local culture – traditional crafts (leather, lace, straw and quilting); balladry and local songs; and the story of the importance of the region to Bram Stoker and how it influenced his work.
VisitScotland Regional Director Jo Robinson said: “This project shines a real spotlight on the people, customs, songs and ballads, folklore and traditional crafts, born and developed in this region and shares them with the rest of the world. These assets really help demonstrate why Aberdeenshire’s fascinating stories and traditions make it a must-visit destination.”
