(TAN): By opening TRIBE in Paris this fall, Accor is stepping up its ambition in the lifestyle sector with the rapidly expanding midscale brand. Accor plans to open more than 50 hotels globally soon. In Europe, in addition to Paris, Amsterdam and Warsaw, where hotels have already been signed, projects in Berlin, London, Brussels, Lisbon and Vienna are currently being finalised.
Over the next five years, the brand is planning to open a total of 150 hotels worldwide aimed at a new generation of travellers in search of refined yet affordable experiences.
“Accor is going from strength to strength and is continuing its international expansion with the development of numerous projects. In line with the Group’s growth targets, TRIBE has established itself as the new standard in the world of lifestyle hospitality,” said Gaurav Bhushan, Chief Development Officer, Accor.
TRIBE is an alternative lifestyle brand that is shaking up the rules of hospitality to fulfil the wants and needs of the modern traveller, without compromising on sophistication, style or originality. It is designed to be a unique urban space. The brand focuses on common areas and guestrooms, creating multifunctional spaces that encourage interaction between guests while providing that home-from-home feeling.
This year will mark the arrival of the first Tribe hotel in Europe with TRIBE Paris Batignolles, designed by Thierry D’Istria. TRIBE Orléans City Center will open in 2021 in France with its colourful pool and sophisticated lounge designed by Desjeux-Delaye. A TRIBE hotel will also open in Amsterdam in 2021 as well as TRIBE Saint-Ouen (Paris, France). TRIBE Warszawa (Poland), and TRIBE Manchester (United Kingdom) are planned for 2022.
Antoine Dubois, Accor SVP Global Marketing Strategy, comments,“The brand keeps evolving and we are delighted to see its network grow. TRIBE is a powerful lifestyle brand with a bold identity that challenges the status quo of traditional hotels. The concept is all about urban vibrancy and offers accessible and stylish spaces. When entering a TRIBE hotel to stay or dine, guests know they will be a part of an authentic experience, wherever they are in the world.”
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TRIBE collaborates with a variety of celebrated local designers. The modern style is complemented by artfully designed pieces created by emerging artists and designers – not only on the walls, but extending to the choice of seating, soft furnishings and lighting. Each piece has been carefully selected with comfort and style in mind.
In each living space and for every service, emphasis has been placed on user-friendliness without compromising on style or comfort. This extends to all the guestrooms, which incorporate high-quality bedding and the latest technology into a space that is both cosy and welcoming.
