(TAN): Accor and BNP Paribas are launching a co-branded payment card. The card will be launched in France early 2021 before being gradually rolled-out in Europe.
Members of the ALL-Accor Live Limitless lifestyle loyalty program who subscribe to the card will be able to use it for all their day-to-day purchases. Card users will earn points as soon as they start spending, upgrade to a higher status more quickly, and enjoy special benefits in the Group’s hotels and across the entire Accor ecosystem.
The validity of the loyalty points is extended with each purchase made. In addition, these points can also be spent on special events in 2021.
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Sébastien Bazin, chairman and CEO of Accor, said, “The launch of the innovative and ambitious ALL payment card is a key step in the rollout of our loyalty program, which already has almost 70 million members. We will be able to offer new and ever more generous and pioneering services, accelerating the diversification of the Group’s revenue streams.”
With three different tiers offered, ALL – VISA Pulse (aimed at Millennials), ALL-VISA Explorer (for clients who travel extensively for work or leisure) and ALL-VISA Ultimate (for super-premium clients), once launched these will be some of the most generous payment cards available in the market.
There will be no need to open a new account or change bank. The card will be allocated in a few minutes once the connection to the current account has been made. The card will be linked to the dedicated and secure Accor Pay app, created in partnership with BNP Paribas, which will allow users to securely view their balance, manage spending, check points and contact the concierge service at any time.
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Jean-Laurent Bonnafé, director and CEO of BNP Paribas, said, “As a European banking group, we continuously innovate in terms of payment solutions to support customers with their new habits and aspirations. We are therefore delighted to be involved, alongside Accor, in this major advance for the customer experience within the international hotel industry.”
