(TAN): Air Canada’s Aeroplan travel loyalty programme; and Parkland Corporation, the company behind popular Canadian fuel and convenience store brands Chevron, Ultramar, Pioneer, Fas Gas, ON the RUN and Marché Express have announced a new loyalty partnership that will launch later this year.
“We are thrilled to come together with the Parkland family of brands to offer Aeroplan members a new way to earn and redeem points in their everyday lives,” said Mark Nasr, president of Aeroplan. “Our members have long been asking for a fuel partner, and Parkland’s extensive reach across Canada, their best-in-class retail experience, and their investments in low carbon fuels and EV charging infrastructure, make them the perfect fit.”
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“Our strategic partnership with Aeroplan unites two great Canadian loyalty programmes and propels Parkland’s loyalty and organic growth strategies,” said Parkland Canada President, Ian White.
Together, the Aeroplan and JOURNIE Rewards loyalty programmes will have a broader platform to build deeper engagement with millions of members across Canada, providing increased earning and redemption opportunities, greater choice in accessing new benefits, and an unmatched loyalty experience. More details will be available leading up to the launch in fall of 2023.
