(TAN): Airbnb and San Francisco Travel (SF Travel), the city’s official destination marketing organization, has launched a new campaign that seeks to bolster the recovery of the city’s tourism industry. The campaign will target Bay Area residents and feature a landing page with a collection of nearby San Francisco Experiences and attractions.
From celebrating the 150th birthday of Golden Gate Park to sharpening one’s cooking skills with the help of Airbnb Online Experiences featuring San Francisco hosts, there are countless ways to safely and responsibly explore the best that the city has to offer.
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“The Covid-19 pandemic has had a disproportionate impact on the tourism industry. We want to support the return of safe and responsible travel to help the small businesses and people that rely on San Francisco’s tourism industry,” said Matt Middlebrook, Airbnb’s senior policy director.
While estimates from SF Travel show San Francisco’s visitor volume is expected to drop for the first time in 10 years due to the pandemic, data from Airbnb shows people continue to see travel as a way to reconnect with friends and family in safe and controlled ways.
“This campaign will help amplify San Francisco Travel’s efforts to encourage local visitors to venture out again and explore our city safely. It fits perfectly into our current strategy of promoting local and responsible travel now as we are reopening our city for visitors,” said Joe D’Alessandro, SF Travel President and CEO.
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In addition to highlighting local Experiences and attractions, the campaign will promote SF Travel’s SafetyPledge which encourages people to commit to follow health and safety guidelines designed to stop the spread of Covid-19, including wearing a mask, social distancing and practicing good hygiene.
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