King of Prussia, Pennsylvania (TAN): American travel and hospitality company, Apple Leisure Group Vacations has launched a new online marketing portal ALGV360 that will help travel agents and advisors to create and personalize their marketing content, advertising, promotions and social media engagement, Travel Pulse reported.
This was announced during the Ascend conference for travel agents held here on September 16-18.
ALGV360 provides content for the agents which they can use and customize with ease. They can even use their own logos and create dynamic, results-driven marketing collateral featuring ALG Vacations destinations, hotel partners and brand-specific sales and promotions.
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“Selling travel in the digital age requires that agents not only be veritable experts in a variety of popular destinations, they must also devote an increasing amount of time to social media, advertising and digital marketing,” said Wendy Hoekwater, senior vice president of marketing for Apple Leisure Group Vacations. “ALGV360 distills what would be hours of work into as little as 30 seconds, resulting in professionally appearing posts, flyers, banner ads, emails, selling guides, radio scripts, print ads and more–with images invoking the client’s dream vacation,”
Additionally, ALGV360 will feature a training and support section for the travel agents. It has also announced enhancements for its group booking tool which includes new group self-service features and more streamlined experience for the agents, reports said.
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ALG Vacations was formed after The Mark Travel Corp got merged into Apple Leisure Group last year. Apple Leisure Group comprises of Apple Vacations, Travel Impressions, Funjet Vacations, Southwest Vacations, Blue Sky Tours and United Vacations
