American Airlines launches new group booking platform

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online booking platform
Travel advisors responsible for group travel from US and Canada points of sale will have access to the new online platform by the first half of 2021.

(TAN): American Airlines has announced to launch a new digital platform to make it easier for travel advisors to book and manage group travel. The new platform provides real-time visibility into every aspect of a group’s itinerary and access to modify bookings 24/7.

“We’ve listened carefully to our customers’ feedback about the groups booking process over the last couple years and have implemented several changes to make group management more seamless,” said Kyle Mabry, global head of leisure, groups and middle market sales for American. “Travel advisors will enjoy a convenient one-stop shopping experience that empowers them to manage nearly every aspect of their customers’ travel.”

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These days, most group bookings across the industry are managed through a multi-step process that often involves waiting several hours or even days for a quote, limited visibility into itinerary options, and a cumbersome process for making changes to existing reservations. The American Airlines platform aims to address these issues.

The features include enhanced search for availability and pricing for simple, multi-sector and multi-origin itineraries, an improved process to modify existing quotes and bookings, and re-quote a group trip and automatic reminders for key important deadlines to accept quotes among others.

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American began providing travel advisors who manage points of sale in Europe direct access to the platform this summer, and all such advisors will be eligible to receive access by the end of 2020. While travel advisors responsible for groups travel from US and Canada points of sale can look forward to accessing the platform in the first half of 2021. 

The new platform is projected to become globally available in the next couple of years.

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