(TAN): Two of Australia’s most iconic personalities, Hamish Blake and Zoe Foster-Blake, are trying to inspire travellers to book their next domestic holiday as part of Tourism Australia’s latest campaign.
The latest iteration of Tourism Australia’s Holiday Here This Year campaign, which was first launched in January, aims to get Australians travelling safely across the country to provide a much-needed boost to tourism businesses and operators.
Tourism Australia Managing Director Phillipa Harrison said that with domestic restrictions lifting and consumer confidence improving, now was the perfect time to inspire those Australians who are able to, to plan and book their next holiday.
[ALSO READ: Philippines- Ilocos Norte welcomes tourists back to Luzon from October 15]
“With the peak summer travel period just around the corner, it is crucial that we continue to remind people of all the incredible destinations and tourism experiences that are right on their doorstep waiting to be explored,” Harrison said.
She said that they are thankful to Hamish and Zoe for their participation in the program by sharing their love of travel and providing plenty of holiday inspiration to Australians of all ages.
Federal Tourism Minister Simon Birmingham said this campaign was about getting more Australians on planes and spending in our cities or tourism regions.
“With interstate travel now possible to many parts of Australia, there isn’t a better opportunity than right now for Aussies to book a plane ticket, head to an interstate destination and help save a tourism business or the job of a fellow Australian,” Birmingham said. “We are urging Australians to support our airlines and airports, tour operators, hire car companies and accommodation providers, while also giving people the chance to enjoy some of the incredible experiences our country has to offer.”
[ALSO READ: American Airlines to move to Beijing Daxing International Airport in March 2021]
“It does feel special to be able to help promote our country because we love travelling, we love adventure, and we love Australia. So we can’t really think of anything that’s a better fit,” Hamish and Zoe said in a statement.
The campaign will be rolled out across a range of channels including print, social media, search, radio and outdoor advertising and will be supported by a domestic media hosting program, campaign content across Tourism Australia’s social media and digital channels, and amplified through industry and content partnerships. Activity will be executed in phases across the states to reflect local travel restrictions.
