(TAN): The Australian Tourism Export Council (ATEC) in partnership with Tourism Australia has announced to offer tourism businesses the chance to build their knowledge of the Japan market in anticipation of future international visitors.
The Japan Host Program was launched in 2019 and was developed in partnership with Japan’s leading travel wholesalers, Japan Yonshakai. The program is offered as a series of four, 90 minute online workshop modules. Originally rolled out in Western Australia in partnership with Tourism WA, the program will now be offered nationally thanks to the support of Tourism Australia with online workshops beginning in Queensland this October.
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“The Japan Host delivers a commercially viable program endorsed by industry leaders in the Japanese travel trade, so it offers a great start point for Australian tourism businesses looking to engage with Japanese travellers in the future,” ATEC Managing Director Peter Shelley said.
Tourism Australia Managing Director Phillipa Harrison said the new Japan Host training program provided a good opportunity during enforced down time for Australian tourism businesses to ready themselves for the future. “Prior to Covid-19, Japan was one of our fastest growing inbound markets and we expect Japanese visitors to return in good numbers once international travel resumes,” she added.
