(TAN): Tourism Australia is launching a new campaign internationally to encourage travellers to book their next big holiday to Australia, with the country re-opening to all fully vaccinated tourists and other visitors from February 21.
Don’t Go Small. Go Australia is a AUD 40 million (USD 28.6 million) campaign being rolled out into markets, such as the United States and the United Kingdom, to remind travellers of all the incredible experiences that await them in Australia.
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Australian Tourism Minister Dan Tehan said Tourism Australia had been prepared to ramp up its international marketing efforts once the border re-opening was announced. “The world has been waiting two years to get Down Under for a holiday and our latest ad campaign will remind them of what they’ve been missing,” Tehan said.
“This new campaign is just the first step in a long-term strategy to restart tourism to Australia, with further investment in tourism marketing campaigns internationally to come in the second half of the year,” the minister added.
