(TAN): UNWTO got together leaders from the public and private sectors to celebrate the return of the FITUR International Tourism Fair and to send out a strong message that tourism is ready to return.
UNWTO Secretary-General Zurab Pololikashvili welcomed the guests to the Royal Theatre in Madrid, among them the newest UNWTO Ambassadors, including the manager of Atlético de Madrid football club Diego Simeone and model and entrepreneur, Valeria Mazza.
Reflecting the huge political support for tourism, joining UNWTO at the evening event were Spanish tourism minister Reyes Maroto and the Madrid Mayor José Luis Martínez-Almeida.
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Secretary-General Pololikashvili said: “Now is the time for ambition and bold steps. The decision to host FITUR is the kind of boldness we need if we are to restart tourism and so kickstart wider recovery. And this show of unity is the kind of cooperation we need to restart tourism in a coordinated and responsible manner, for the benefit of many millions of people worldwide.”
At FITUR 2021, UNWTO has addressed some of the key challenges facing tourism while also advancing solutions for its safe, responsible and sustainable recovery.
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