(TAN): VisitBritain has launched a new multi-million pound global campaign to drive back inbound tourism, as Britain gears up for a year of landmark events.
The GBP 10 million (USD 13.5 million) international GREAT Britain marketing campaign ‘Welcome to Another Side of Britain’ was formally launched by Nadine Dorries MP, Secretary of State for Digital, Culture, Media and Sport (DCMS) at a VisitBritain reception on February 9 in Dubai. The event, hosted by British Tourist Authority chair Dame Judith Macgregor and including top travel trade and tourism industry representatives from the GCC and India, was in support of the wider programme for UK National Day at Expo Dubai.
VisitBritain’s international campaign is putting the spotlight on Britain’s cities, hit hard by the absence of international visitors, as well as on messages of welcome and reassurance.
UK Secretary of State for Digital, Culture, Media and Sport Nadine Dorries said: “This brilliant campaign will highlight the best of the UK to the world and show that we are open and ready to welcome back international visitors. 2022 is a fantastic time to visit thanks to major events including Her Majesty The Queen’s Platinum Jubilee, the Birmingham Commonwealth Games, Women’s Euros, Rugby League World Cup and UNBOXED.”
