(TAN): British Airways said it has become the first UK airline to officially recognise the Hidden Disabilities Sunflower. Customers can choose to wear a Sunflower lanyard as an indication that they may require additional support, assistance or simply a little more time while travelling.
The initiative forms part of the airline’s continued efforts to make travel simple and easy for customers with additional assistance needs.
Increasing the awareness of non-visible disabilities across the airline and promoting the Sunflower will contribute to enhancing the customer experience for British Airways customers. Those that travel with the airline can be confident that they will receive the support, assistance and understanding they require throughout their journey.
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Welcoming the new partnership, Tom Stevens, British Airways’ director of brand and customer experience, said: “Almost half a million customers who require additional assistance fly with British Airways each year. We’re proud to be the first UK airline to partner with Hidden Disabilities Sunflower and are committed to doing everything we can to support customers who may need additional assistance as part of our BA Better World programme, so they can have the best possible experience when travelling with us.”
Paul White, CEO of Hidden Disabilities Sunflower said: “I am delighted that British Airways is the first UK airline to launch the Sunflower. As well as being supported at over 130 airports globally, people with non-visible disabilities wearing the Sunflower will now be supported on British Airways flights.”
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