(TAN): British Airways has launched a partnership with Learning Rose, an organisation that develops support material for people with autism, the airline said in a news release.
Through the partnership, British Airways claims to have become the first airline in the UK to produce a visual guide to flying. The visual guide is endorsed by the National Autistic Society and is designed to help customers prepare for their trip and make them feel as comfortable as possible during their journey. Each section of the guide, which can be downloaded from ba.com, describes a different part of the flying experience, using simple icons and text to describe the sights, sounds and smells passengers can expect. The Visual Guide is the first initiative as part of the airline’s partnership with Learning Rose.
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The partnership also includes colleague training and support and bespoke colleague consultation sessions to ensure the airline’s staff have help on hand to always ensure best practice.
Rebecca Taylor, founder of Learning Rose, said: “I am really proud to partner with British Airways to create a newly updated and expanded Visual Guide and provide additional training and support for the airline’s colleagues.”
Calum Laming, chief customer officer at British Airways, said: “At British Airways we welcome more than half a million customers who require special assistance each year and we’re fully committed to making sure our service is accessible to all.”
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