(TAN): Air Canada has introduced CHOOOSE, a global climate technology company as the airline’s new carbon offset programme provider, the airline said in a news release.
The option to purchase verified carbon offsets is now integrated into the airline’s Canadian and US booking websites. Customers interested in learning more about CO2 emissions and compensating the greenhouse gas (GHG) emissions associated with their flights can now do so directly when booking through the airline’s web portal.
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“At Air Canada, we take a multifaceted approach to addressing climate change and sustainability. Environmental and social factors are incorporated into our strategic decisions, including in fleet purchases as well as daily operations through our support of low-carbon alternatives. High quality climate offsets remain one of several important tools in reaching net-zero emissions. People are increasingly interested in responsibly reducing the environmental footprint associated with travel. With the evolution of our carbon offset programme, we are introducing greater convenience and ease for customers choosing to help mitigate air travel GHG emissions and support a range of trusted global climate projects which align with UN Sustainable Development Goals,” said Michael Rousseau, president and CEO of Air Canada.
“CHOOOSE is proud to support Air Canada’s leadership in seamlessly integrating climate solutions within their flight booking experience. We see an increasing demand from individuals and companies around the world wanting to understand and reduce the CO2 emissions associated with their travel, and to address the emissions that do happen by supporting both immediately available and future-looking climate solutions,” said Andreas Slettvoll, CEO at CHOOOSE.
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Air Canada’s new carbon offset programme is integrated into its Canadian and US websites booking process, where the CHOOOSE platform automatically estimates GHG emissions of the customer’s journey and allows them to voluntarily elect to offset the GHG emissions associated with their flight. If purchased, the contribution is automatically made to CHOOOSE, who will then provide a certificate confirming the customer’s climate offset purchase.
