(TAN): The Croatian National Tourist Board has launched a new promotional campaign “Discover the Colours of Croatia” in seven European markets — Germany, Austria, Poland, the Czech Republic, Hungary, Italy and the UK.
The autumn campaign specifically promotes the country’s natural beauty, culture, nautical and eno-gastronomy, and will be active until the second half of November through thematic articles on online portals, print ads and social media advertising with the hashtag #DiscoverTheColoursOfCroatia.
“It is very important to maintain Croatia’s visibility in our most important European markets at this time of the year. With this goal we have launched this campaign in which we want to further position our country as a safe destination with a rich, high-quality and attractive offering,” said CNTB Director Kristjan Staničić.
Staničić said they are going to launch an offer for a week called “Vacation-worthy Week” through which domestic and all foreign guests who find themselves in Croatia can take advantage of the numerous tourist services in the country at half the normal prices.
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Activities as part of the “Discover The Colours Of Croatia” campaign will be carried out through social networks such as Facebook, Instagram and YouTube, through the placement of articles on the most read and best-known portals in respective markets. All promotional materials created for advertising are language-adjusted for all seven markets.
The campaign will also run through print advertising and collaboration has been agreed with the travel platforms Lonely Planet and National Geographic.
