(TAN): Emirates and Olympique Lyonnais (OL), the French football club, have signed a five year sponsorship deal. Under the agreement, Emirates will become the club’s Official Main Sponsor from the start of the 2020/2021 season.
The Emirates “Fly Better” logo will appear on the front of the OL team’s training kits and playing jerseys for all the club’s matches, including the French Championship and European Cup until June 2025. In addition to being shirt sponsors, the agreement will provide Emirates with highly visible branding across Groupama Stadium, as well as hospitality, ticketing and other marketing rights.
Commenting on the new partnership, Emirates Group Chairman and Chief Executive, His Highness Sheikh Ahmed bin Saeed Al Maktoum said: “With Olympique Lyonnais, we’ve found a partner that mirrors our “Fly Better” brand promise of striving to achieve the highest levels of success, and there is already a connection between Lyon and Dubai with Emirates’ daily flights between both cities. This partnership is more than just a commercial deal, but also reinforces Emirates’ investment and economic contribution to both the Lyon region, and France as a whole, a country where we have been present for nearly three decades.”
“We are thrilled to have Olympique Lyonnais, a team that resonates with fans both locally and globally, join our prestigious Football sponsorship portfolio,” Al Maktoum added.
Olympique Lyonnais has one of the best football records amongst French clubs and have taken part in the European Cup for 23 consecutive years. The team’s consistency, sportsmanship, and loyal fan following were instrumental in Emirates’ decision to join forces with the team.
Jean-Michel Aulas, President of the Olympique Lyonnais said: “The arrival of Emirates represents an incredible opportunity for our club and our city. We are delighted to be accompanied by a true world-class leader. Emirates embodies elegance and quality of service and is a premium brand with a proven track record in football and sports sponsorship. This long-term partnership is an excellent opportunity for both our brands. We are grateful to the Emirates team for their confidence in us and look forward to working together.”
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In addition to the team’s global appeal, Lyon as a destination was also a major factor in the partnership. Regularly ranked among the top European cities, Lyon is flourishing as a destination, from both an economic and tourism standpoint. Emirates was the first airline to connect Lyon to the United Arab Emirates, and more broadly to the Middle-East, Eastern Africa and the South Asian subcontinent via Dubai when it launched direct flights to Lyon in 2012.
