(TAN): Emirates will run a multi-million dollar global campaign to promote Destination Dubai, which will showcase Dubai’s diverse attractions to those seeking a winter getaway, the airline said in a statement. The campaign will initially launch in the UK and key European markets on television, online and social media channels.
The airline has also partnered with Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) on a promotion to offer complimentary stays at the JW Marriott Marquis to all Emirates customers visiting Dubai from December 6until February 28, 2021.
Courtesy of Dubai Tourism and Emirates, the airline’s Economy Class passengers will receive a free night’s stay, while passengers flying First or Business Class can enjoy two complimentary nights’ stay at the modern JW Marriott Marquis which is conveniently located near attractions like the Dubai Mall, Burj Khalifa and the Dubai Opera.
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Helal Saeed Almarri, director general, Dubai’s department of tourism and commerce marketing (Dubai Tourism), said: “Dubai has seen a steady increase in visitors (since its reopening in July), underpinned by comprehensive measures to safeguard the wellbeing of our guests. Going into 2021, Dubai will continue to strengthen its offering for business and leisure visitors with the launch of new facilities and attractions, as well as the return of world-class conferences, events and festivals including the iconic Dubai Shopping Festival, and the first ever World Expo to be held in this region. We are pleased to work closely with our strategic partner Emirates on its latest global campaign, as we look forward to welcoming international travellers to make Dubai their destination of choice this winter.”
Emirates’ Chief Commercial Officer Adnan Kazim said: “Dubai remains one of the most attractive global destinations, and we see strong interest and steady growth in bookings to Dubai from across our network and particularly from Europe.”
