(TAN): Emirates has been named as the World’s Leading Airline in three major categories at the World Travel Awards 2020: World’s Leading Economy Class, Airline Rewards Programme and Airline Lounge – Business Class, the airline said.
Earlier this month, Emirates also took home four regional World Travel Awards for the Middle East’s Leading Airline Brand; Middle East’s Leading Airline Lounge – Business Class; Middle East’s Leading Airline Rewards Programme and Middle East’s Leading Airline Website.
The airline took top rankings across both the global and regional categories based on a record voter turnout from tourism consumers, a testament to its ongoing efforts and focused approach to continually enhance the customer experience in spite of challenges posed by the global pandemic.
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Emirates Skywards, the loyalty programme of Emirates and flydubai, recently marked its 20 year anniversary and has grown its base to over 27 million members in 180 countries by offering value in bespoke experiences, brand partnerships and digital technologies.
To meet and exceed the ever-growing expectations of consumers for a better digital experience, the airline has made significant investments into its mobile and digital channels, such as personalized ice playlists via Emirates app, 3D cabin previews ahead of travel, tickets bidding for highly sought after event and sporting experiences using Skywards Miles, amongst numerous other innovations. The Emirates app has been downloaded over 25 million times, on the back of solid consumer uptake for a joined up experience across all touchpoints.
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The annual World Travel Awards is an event that acknowledges, rewards and celebrates organisations within the travel, tourism and hospitality sectors, and is recognised as a hallmark of industry excellence. Winners were announced at a Grand Final event in Moscow, Russia.
