(TAN): British Airways has named tennis player Emma Raducanu, as its latest global brand ambassador, the airline said.
The airline will support the British star as she represents the nation globally. The airline will fly Emma to tournaments and training around the world, including next year’s French and US Opens and the Masters’ events in California and Rome, as Emma embarks on the next stage of her worldwide tennis career.
The news follows Emma’s triumph at the US Open in September 2021, making her the first British woman to win a Grand Slam title since 1977.
[ALSO READ: The Tasman, first Luxury Collection hotel in Australia, is now open]
As well as tennis, Emma has a passion for aviation, which the airline hopes to bring to life with various activations through its long term partnership, reaching and inspiring women and younger audiences to consider a career in the industry.
The UK’s flag carrier will be Emma’s first British brand partner.
