Abu Dhabi (TAN): In an effort to fight jet lag and improve traveller experience, Etihad Airways will develop and test wellness solutions, in partnership with United States-based in-flight entertainment and communications designer Panasonic Avionics Corporation.
The wellness solution ‘Jet Lag Advisor’ will be integrated into Etihad’s passenger app.
Developed by Panasonic and Singapore-based human data analytics platform Detalytics, the Jet Lag Advisor will be tested by Etihad as part of the collaboration.
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“Etihad is committed to providing choice and a superior experience to our guests, and we are continually looking at new ways to do just that. With the Jet Lag Advisor, we can now leverage artificial intelligence to improve the travel experience,” said Etihad Aviation Group Chief Commercial Officer Robin Kamark.
“This will be the first of many wellness initiatives we will explore together, and we are excited about our partnership with Panasonic and the possibilities that lie ahead,” he added.
Chief Executive Officer of Panasonic Avionics Corporation Hideo Nakano said: “Panasonic is continually innovating to digitally transform the passenger experience, and wellness is an integral part of that. We are delighted to be working with Etihad Airways to introduce technology that can help their passengers reduce jet lag, and so enhance their travel experience.”
How Jet Lag Advisor works
The Jet Lag Advisor will feed its artificial intelligence system passenger information such as chronotype, circadian rhythms, height, weight, the nature of travel, and travel information including flight times, routes and zones.
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The system will then churn out customised jet lag plans along with suggestions to help passengers lessen jet lag – the customised and route-based ‘jet lag impact scores’ will tell flyers how serious jet lag could be on that route as a whole or specifically for them.
The passengers will be sent reminders through the app and advised on a number of factors including sleep, exposure to light, exercise, hydration, and the type of food to ideally consume.
Panasonic is exploring other wellness technologies with the airline, Etihad said.
