(TAN): Etihad Airways has launched its dedicated sustainability-focused corporate rewards programme, designed to facilitate and deliver corporate partner sustainability goals through carbon offsetting, sustainable aviation fuel (SAF) investments and green surcharge fares, the airline said in a statement.
Corporate Conscious Choices is designed specifically for organisations committed to reducing emissions and operating sustainably, with rewards and incentives designed to proactively support pro-environmental, social and governance (ESG) initiatives and employee behaviour.
[ALSO READ: Patrick Cescau set to retire as IHG chair; Deanna Oppenheimer to succeed him]
The programme provides benefits across four core sustainability pillars: SAF Investment, Green Surcharges, Corporate Conscious Miles and Carbon Offsets.
Tony Douglas, CEO of Etihad Aviation Group, said: “Sustainability has been at the top of Etihad’s agenda as the most significant long-term priority of our business for a long time now; but it is more than just a business priority. It’s a social responsibility, as the influence organisations have on society as leaders, helping consumers make sustainable choices in their everyday lives, is a duty and obligation of doing business.”
[ALSO READ: Norwegian unveils Viva, it’s next Prima Class ship]
“We have put a lot of focus on what governments and regulators should be doing to battle climate change, but the fact is we need corporates’ help and there is an equal responsibility for corporates to do what they can to reduce their own carbon footprint, while leading by example to help consumers to live more sustainably. All corporates and organisations need transportation, whether it’s for travel or their supply chain. Our aim with the launch of Corporate Conscious Choices is to recognise those corporations that take the most sustainable actions through rewards and recognition,” he added.
The programme has already resonated among corporates, with a number of leading global organisations partnering with Etihad to launch the programme, including CWT, one of the largest business travel management companies globally; and Accenture.
Related posts:
Hawaiian Airlines collaborates with Kealopiko, introduces new in-flight amenities
Mandarin Oriental furnishes update on ongoing initiative to eliminate single-use plastic across portfolio
Crystal Cruises receives Blue Circle Environmental Award
ANA starts commercial flights from Japan on sustainable aviation fuel
