(TAN): The ‘Expat Travel Deal 2020’, organised by the Tourism Authority of Thailand (TAT), saw a majority turnout of female visitors, highlighting the role of women as decision-makers in choosing travel destinations. The event, targeted at the nearly three million expatriates in Thailand, was designed to promote domestic tourism in Thailand. It was held at the Quartier Gallery, EmQuartier shopping mall in Bangkok.
According to a TAT survey, the ‘Expat Travel Deal 2020’ recorded a total of 9,957 visitors, 53% of which were females. It showcased travel products and services from all five regions of Thailand (North, Central, South, East and Northeast), demonstrations of local arts and crafts making skills; such as, ceramic bead bracelets and Thai reed mats, as well as tourism-related talk sessions.
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Participating businesses included Michelin-starred restaurants, health and wellness facilities, airlines and golf courses. Travel agencies offered customised travel packages at discounted rates. The event generated an immediate revenue of THB 7,427,021 (USD 235,345).
Mr. Chattan Kunjara Na Ayudhya, TAT Deputy Governor for International Marketing (Asia and South Pacific) said, “We are very pleased with this initial effort and plan to do more to reach out to the large expatriate population, many of whom have strong links with the kingdom and who express great love for Thailand and its people.”
