(TAN): Air India has unveiled the first look of an A350 in the airline’s new livery at the paint shop in Toulouse.
In a social media post sharing the pictures, the Tata Group-owned airline said its A350s are scheduled to arrive in India this winter.
The new look reimagines its iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system — symbolising a ‘Window of Possibilities’.
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Air India’s new logo symbol – ‘The Vista’ – is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline’s bold, confident outlook for the future.
Air India’s brand-new aircraft livery and design features a palette of deep red, aubergine, and gold highlights, as well as a chakra-inspired pattern. It also boasts a striking new custom-made ‘Air India Sans’ font, marrying confidence with warmth to position Air India as premium, inclusive, and accessible.