The global brand campaign is inspired by the brand’s passion for art and design.
(TAN): Soccer stars Neymar JR And Kylian Mbappé are part of Pullman Hotels & Resorts’s new ‘The Art Of Pullman’ brand campaign, in collaboration with the Paris Saint-Germain club. The club is an official partner of Accor’s lifestyle loyalty programme ALL- Accor Live Limitless.
The global campaign is inspired by the brand’s passion for art and design and interprets different hotel experiences in a modern, aspirational and artistic way. The campaign celebrates the power of art through the Paris Saint-Germain players, showcasing the star athletes in a series of digital episodes.
“In these challenging times, we want to inspire everyone to take a moment to enjoy the artistry at work in the individual approaches of the Paris Saint-Germain players and encourage Pullman guests to think more about what they would like to achieve, what they find fulfilling, and how they deem and value success,” said Lilian Roten, Pullman’s global vice president, brand management.
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The campaign, which will run on Pullman’s social media platforms, YouTube channel and on the Pullman website through August, will feature several top Paris Saint-Germain players, including Neymar JR, Kylian Mbappé, Ander Herrera, Mauro Icardi, Angel Di Maria, Keylor Navas and Christiane Endler, as they set out to inspire and encourage viewers to push their boundaries and think outside the box.
“At Pullman, we strive to blur the boundaries between art and life, so naturally we are excited to be launching such a compelling project with Paris Saint-Germain, which represents a shared ethos: being masters of your art,” said Roten.
In addition to Paris Saint-Germain’s involvement, Pullman announced that photographer Brooklyn Beckham, an artist in his own right, has lent his creative touch to the new campaign, in behind-the-scenes images. Beckham featured Neymar and other Paris Saint-Germain players he filmed in an exclusive campaign video series.
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“Pullman understands that its hyper-connected guests are instinctively inquisitive, that they are driven to be creative and want to feel empowered to push the boundaries in their everyday lives,” said Steven Taylor, chief marketing officer, Accor. “The new ‘The Art Of’ campaign with Paris Saint-Germain, which was conceived and produced by our Chief Creative Officer Jean-Guilhem Lamberti and his talented team, brings to life Pullman’s modern perspective and adventurous spirit in providing an all-encompassing hotel experience that appeals to open-minded, forward thinking travelers.”
The Pullman brand purpose is to stimulate the body and mind of its guests to ensure they perform at their very best. From performance fueling menus, energizing fitness offerings, dynamic food and beverage experiences, vibrant and happening nightlife, and live art performances, visitors can feel at their very best whether traveling for business or leisure.
This new global brand campaign sparks curiosity and stimulates the mind in a way which will inspire guests to push their boundaries further whether staying at home or when they travel and stay with Pullman.
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