(TAN): Four Seasons Hotel Boston announces a new partnership with performance lifestyle brand TB12, co-founded by football champion Tom Brady and Body Coach Alex Guerrero.
For the first time, TB12 has partnered with a world-class hotel property to bring its cutting-edge approach, equipment, and Body Coaches into a hotel setting at Four Seasons Hotel Boston.
Fully renovated in 2020, the property’s Fitness Center now offers a curated assortment of TB12 functional products – including Looped and Handle Resistance Bands – to support active recovery and functional workouts. A custom-made TB12 turf enables guests to “train like Tom Brady” and incorporate performance and active recovery elements of the revolutionary TB12 methodology without stepping foot outside the Hotel.
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“We are so pleased to partner with a brand that we admire so much, and to offer our guests a truly innovative training experience in Boston,” shares Michael Pedder, General Manager at Four Seasons Hotel Boston. “We appreciate that it’s often challenging for hotel guests to maintain their health and fitness goals while travelling, and we sincerely hope this renovation and partnership will support them in reaching their full potential.”
Four Seasons Hotel Boston is also launching the TB12 Experience package for guests who wish to fully immerse themselves in the TB12 lifestyle and optimise their use of the new Fitness Center. The package includes an overnight stay in luxury accommodations at Four Seasons Hotel Boston, a personalised 90-minute, one-on-one hands-on muscle pliability session with a TB12 Body Coach in Four Seasons Fitness Center, TB12 Plant-Based Protein and Electrolytes to optimise performance and recovery, and a TB12 On-the-Go Looped Band Kit to ensure a TB12 workout is within reach wherever their travels take them next.
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“We are thrilled to partner with Four Seasons Hotel Boston – a world-class brand at an iconic property – and to extend our ability to serve clients outside of our company-owned TB12 Performance & Recovery Centers,” says John Burns, CEO of TB12. “There’s a natural fit between our two brands through our shared objective of enriching our clients’ lives through exceptional experiences.”
