Edinburgh (TAN): Scotland is set to undertake a campaign to promote Cairngorms National Park, UK’s largest national park.
Named ‘Discover the Cairngorms National Park’, the GBP 80,000 campaign of which VisitScotland is contributing GBP40,000, aims to promote Cairngorms as a must-visit destination for tourists.
The campaign will target international buyers in France, Germany, Scandinavia and North America for the first time, encouraging them to list Cairngorms National Park within their product suite for travellers who design their own itineraries and arrange their own travel plans, a VisitScotland statement said.
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The SnowRoads, a fully immersive, digitally enhanced 90-mile route through the National Park, will be one of the campaign’s lead products.
The campaign will also work with online influencers to promote the national park.
Mark Tate, the chief executive of Cairngorms Business Partnership, said: “We are delighted to be working with VisitScotland to promote the Cairngorms National Park. Our Growth Fund campaign is a true collaboration. As well as VisitCairngorms contributing on behalf of our members we are also receiving specific support for the campaign from the Cairngorms National Park Authority, The Fife Arms Hotel, Tomintoul and Glenlivet Holiday Homes, Rothiemurchus, Perth and Kinross Council and Caledonian Sleeper.”
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“From breathtaking scenery to fascinating heritage, beautiful wildlife to world-famous distilleries, the Cairngorms National Park has so much to offer visitors,” VisitScotland regional director Jo Robinson said. “I’m thrilled that we were able to support this campaign through our Growth Fund award and I look forward to the inspirational trade activity and engaging content that it will bring.”
The Cairngorms Business Partnership is a private sector, not-for-profit, Destination Management Organisation and Chamber of Commerce.
The VisitScotland Growth Fund supports collaborative tourism marketing projects which focus on growth and ensure that visitors experience the best of Scotland.
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