(TAN): A Hyatt affiliate has entered into a franchise agreement with Davos Luxury Properties for Hotel Flüela. Currently operating on an unbranded basis, the 50-room luxury hotel is expected to join The Unbound Collection by Hyatt brand in 2023 after an extensive refurbishment, Hyatt Hotels said in a news release.
Situated in the heart of Davos Dorf, home to one of Switzerland’s largest ski resorts and the World Economic Forum, Hotel Flüela has played an integral role in the town’s transformation from remote Alpine village to the globally recognized business and lifestyle destination it is today. In 1868, the property’s pioneering founder Andreas Gredig reimagined his father’s inn to open the first hotel in Davos as Hotel Flüela. The astounding 155-year history of this hotel is intertwined with that of its guests – ski enthusiasts, world dignitaries and explorers who have experienced traditional Swiss hospitality at Hotel Flüela over the last century.
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“Today’s announcement signals Hyatt’s commitment to delivering on our ambitious growth plans for our luxury portfolio across Europe, bringing our diverse brands to some of the region’s most sought-after destinations, says Briana Swift, director of development, Western Europe, Hyatt. “Hotel Flüela is a beloved landmark, intrinsically linked to the international acclaim Davos holds. It will be a perfect addition to The Unbound Collection by Hyatt brand, inspiring guests to discover their own stories amongst the town’s rich history.”
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