(TAN): Hyatt this week announced its brand expansion plans for Asia Pacific, which will see Hyatt further increase the presence of its luxury and lifestyle brands.
This includes the introduction of the Caption by Hyatt, Destination by Hyatt and Thompson Hotels brands to the region, further emphasizing a growing desire from travelers, World of Hyatt members, and owners for hotels that offer unique, differentiated experiences across all demographics, including Millennials to Generation Z.
“The Asia Pacific region is one of the fastest-growing regions in the world and has tremendous potential to meet accelerating and leisure travel. As we continue to actively build our brand presence here, we hope to expand the portfolio of Hyatt’s luxury and lifestyle brands to better meet the diverse needs of the market,” said Stephen Ho, president – growth and operations, Asia Pacific.
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“China has always been a strategic focus for Hyatt. With a growing middle class and continued upgrade in consumption, the tourism economy in the Greater China region continues to grow with new opportunities and vitality and plays an important role in the recovery of the entire Asia Pacific hotel industry. We very much look forward to introducing these three uniquely styled hotel brands to the China market as we expand the footprint of our luxury and lifestyle brands to provide unique and customized Hyatt experiences to more guests,” Ho added.
