Denham (TAN): United Kingdom-based hotel major InterContinental Hotels Group’s Holiday Inn brand recently celebrated the unveiling of its hundredth ‘Open Lobby’ in Europe.
The Open Lobby concept was introduced in 2012 as an attempt to substitute the traditional hotel lobby format with an open and unified space that would include the reception area, restaurant, bar and lounge. The design would also give the space a contemporary look.
It was based on the idea of consistency – InterContinental Hotels Group wanted to offer its guests an uniform experience at all Holiday Inn properties across Europe.
The concept was inspired by home, where people offer flexibility to guests in terms of space so that they can eat, sleep, or work in the same space.
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“The opening of the 100th Open Lobby is an amazing achievement. Open Lobby was created to ensure that we drive much more consistency in the guest experience and build loyalty across Europe,” said Karin Sheppard, Managing Director, Europe, InterContinental Hotels Group.
“It is exciting to hear how much guests love the new space and see the quantifiable results for our Owners,” she added.
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The hundredth Open Lobby was opened at Holiday Inn Belfast City Centre in Northern Ireland.
InterContinental Hotels Group has 283 Holiday Inn properties with over 46,000 rooms across Europe, and plans to add 39 more hotels to its portfolio in the future, the hotel group said.
