IHG debuts its Indigo brand in Vienna

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Hotel Indigo Vienna – Naschmarkt
Hotel Indigo Vienna – Naschmarkt. Picture by IHG.

(TAN): Boutique hotel brand Hotel Indigo, part of IHG Hotels & Resorts’ Luxury and Lifestyle portfolio, has opened its first property in Austria, Hotel Indigo Vienna – Naschmarkt. 

Centrally located, the hotel is a short walk from the city’s historic centre, the ‘Margareten’ district, a culturally diverse neighbourhood, the hotell group said in a news release.

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With 158 guest rooms, Hotel Indigo Vienna – Naschmarkt reflects the story of the district’s secret gardens and hidden treasures, through colourful tropical themed wallpaper and rich plant-inspired artwork that covers the walls. Taking inspiration from famed local architect, Otto Wagner, a key member of the Secessionist movement, guests will find touches of gold used throughout the fixtures in the bathrooms as well as intricate patterns, made famous by Otto, woven into the carpet design in the hallway, and the tiles behind reception. Otto’s love for gold, Art Nouveau design and ornate patterns can also be seen at famous local buildings such as the Majolikahaus, a short walk from the hotel.

From ground level the building looks innocuous, but as guests look skywards, they will see the top floors are decorated with exquisitely sumptuous floral motifs in brightly coloured porcelain and gold leaf, a hallmark of the new style.

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Stefanie Augustin, general manager of the hotel, said: “We are pleased to open our doors and accept our first guests into the first Hotel Indigo in Austria. We sit in the heart of the surrounding neighbourhood and strive to make all the locals proud, by helping to bring a bit of that external story in so guests can truly experience what Vienna has to offer.”

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