London (TAN): United Kingdom-based hospitality giant InterContinental Hotels Group (IHG) has recently added a second property in its home country under the group’s newly launched brand ‘voco’.
IHG will open the property under a franchise agreement with CL Capital in the West Midlands market town of Solihull.
Managed by Kew Green Hotels, voco St. John’s, Solihull will be IHG’s second voco venture in the country after St. David’s, Cardiff.
“This is an incredibly exciting time. voco will be a fantastic addition to Solihull, and we are proud to be the first voco property in the Midlands. We want voco St. John’s, Solihull to be an inviting place for both hotel guests and our local community, and we look forward to them experiencing the new brand. Our team are extremely passionate about what we offer and we invite you to experience the world of voco for yourself,” Jane Bowler, General Manager at voco St.John’s, Solihull said.
[ALSO READ: Marriott’s Renaissance Hotels arrives in Mexico to treat guests to Mayan traditions]
Located to the south east of Birmingham, the 180-room hotel underwent a major renovation to incorporate the brand’s ‘bold and distinctive interior design’. The property will feature 13 event spaces, a restaurant and bar, a health club with indoor swimming pool, sauna and gym.
IHG’s newest brand ‘voco’, meaning ‘to invite’ or ‘come together’ in Latin, was launched in June 2018 with a view to open over 200 hotels over the next ten years.
Karan Khanna, Managing Director, United Kingdom and Ireland at IHG, said: “We are excited to open our second voco property in the UK following the successful launch of voco St. David’s in Cardiff. With a focus on conversion opportunities, the voco brand allows us to retain the existing charm of an independent hotel whilst also bringing the reassurances of a trusted brand, along with the power and strength of IHG’s systems.”
[ALSO READ: If your travel style is retro, you’ll find yourself at home in this US hotel]
While voco hotels have so far been signed in Bangkok, Cairo, Dubai, and Australia’s Melbourne, Hunter Valley and Yarra Valley, the brand has already debuted in Australia’s Gold Coast and Cardiff in United Kingdom.
