(TAN): Tourism Ireland is rolling out a new EUR 600,000 (USD 647,000) campaign promoting the “Wild Atlantic Way” and highlighting direct flights from the US (from New York, Boston and Chicago) to Shannon Airport, operated by Aer Lingus and United Airlines.
According to the promoter of Ireland tourism, the campaign includes a new 30-second video featuring Irish photographer Conor Vaughan, who describes and praises the breath-taking landscapes and scenery of the Wild Atlantic Way. The video is being shared on YouTube and Facebook, as well as on popular media websites in the United States. It encourages viewers to “fly direct to Shannon Airport from Boston, Chicago and New York.”
The aim of the campaign is to highlight Shannon Airport as the gateway to the Wild Atlantic Way and raise awareness of, and drive holiday bookings to, this part of Ireland. It will run until the end of June and will deliver around 70 million impressions (opportunities to see), as well as 258,000 referrals to third-party tourism businesses.
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Alison Metcalfe, Tourism Ireland’s head of North America, said: “Our latest campaign is promoting the Wild Atlantic Way and highlighting Shannon Airport as its gateway from the United States…. Our aim is to highlight the many great experiences and attractions, as well as the warm welcome, that awaits our US visitors along the Wild Atlantic Way.”
