(TAN): Tourism New Zealand’s latest research has revealed that 71% of the Kiwis are looking to take a holiday in New Zealand within the next 12 months, up from 64% in the last research released in May.
“We’re working hard to support New Zealand’s recovery, it’s promising to see that nearly three-quarters of New Zealanders are actively considering their next holiday,” says Tourism New Zealand Chief Executive Stephen England-Hall.
The research conducted by Kantar, also reveals that the main reason why Kiwis want to travel is to rest and relax.
“It’s been a stressful year for many so it’s no surprise that the top driver for those considering a holiday is rest and relaxation. However, this is great insight for industry to use to market their offering,” said England-Hall.
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Perceptions of a New Zealand holiday are also on the rise, with those who rate it as excellent or good increased to 62%, up 14% from the May survey, said the study.
New Zealanders are turning to short getaways like weekend and short stays rather than opting for longer stays, with an increased proportion wanting to use public and school holidays as an opportunity to enjoy a quick getaway.
Kiwis are also showing strong support for the tourism sector however surprisingly only 39% consider themselves included in the tourism economy.
