(TAN): The Ministry of Tourism, Arts and Culture of Malaysia has announced a detailed recovery plan in its efforts to reinvigorate the national economy through the tourism sector that had been impacted by the Covid-19 pandemic.
The Minister of Tourism, Arts and Culture, YB Dato’ Sri Hajah Nancy Shukri said that the recovery plan will be carried out by its agency, Tourism Malaysia, through the Stimulus Recovery Plan (PRE) with the support and active engagement with various agencies and industry players.
Three main cores outlined under the stimulus recovery plan are: restore confidence to travel, revive domestic tourism and maximize resources. The programmes which had been identified to revive the domestic tourism industry focus on strategic collaborations and smart partnerships with airline companies, other tourism-related agencies including services/hospitality, transportation and private companies as well as collaborations with non-government organisations (NGOs) such as Malaysian Association of Hotels (MAH), and Malaysia Budget Hotel Association (MyBHA).
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Tourism Malaysia will collaborate with industry players in the service and transportation segments, and as well as with the private sector such as Prasarana to induce demand for inter and intra travels amongst domestic tourists and increase the use of public transport service; and
“MOTAC welcomes the government’s decision to allow domestic travel bubble between green zones in Malaysia. We hope that the rakyat will use the opportunity to travel responsibly and always adhere to the SOPs and the new norms while traveling,” said Shukri.
The Minister hoped that the programmes and initiatives that have been planned will help revive the domestic tourism sector with effective collaboration between all relevant parties towards the recovery of the national economy.
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