(TAN): Visit Maldives has launched a campaign with India’s Online Travel Agency, Yatra and Go First airline. The campaign will be held over three months starting November 8, according to a news release.
This campaign is aligned with the India market strategy and would help to further boost arrivals from the Indian market and reach pre-pandemic targets. The campaign aims at creating buzz and destination awareness for potential travellers from India to Maldives.
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Speaking about the campaign, managing director of Visit Maldives, Thoyyib Mohamed said that India is an important source market for Maldives, which contributes significantly to the expansion of our tourism sector. “India is already one of our top markets. This new campaign with Yatra and Go First will help in creating more momentum for the Maldives’ brand within the Indian market, which would of course result in increased bookings and future arrival numbers,” he said.
Yatra SVP and Business Head – holidays Mayur Oberoi said: “The Maldives is one of the most important markets as far as Indian tourists are concerned. While footfall to the Maldives has always been high, at this hour, when the destination has re-opened for Indian travellers, it is very important to market the destination and revive interest in the Maldives. We are happy to join hands with Maldives Tourism Board and conduct this joint marketing campaign to promote tourism into the Maldives. We will be using all our communication channels to create buzz around the Maldives.”
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During the campaign, Maldives will be promoted as a top of the mind destination targeting the Indian market. Ads will be placed in Yatra and Go First’s online platforms to promote Maldives as a safe and leading destination highlighting the stringent safety measures and the unique geographical formation of the islands which naturally allow tourists to social distance and unwind in peace and tranquility.
This campaign is estimated to make 5,891,750 impressions through the ads. It will possibly assist in securing 7,383 bookings through the Indian market through various forms of advertising content posted on physical and virtual spaces of Yatra as well as Go First.
