(TAN): Visit Maldives has launched a campaign with American Express’s Travel Impressions, targeting affluent travellers from Germany and Austria. Under the campaign, a brochure consisting of information about the Maldives is being circulated to affluent cardholders of American Express since November 26.
The campaign with American Express targets 4,500 Centurion cardholders in the German and Austrian market by mailing an exclusive Maldives destination brochure featuring various, luxury properties directly to the cardholders.
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Centurion cardholders are the highest spenders for the credit card firm. Becoming a Centurion card holder is on invitation by American Express only and requires year-long and strict obligations. The Maldives is one of the Centurion card holders’ top travel destinations.
The campaign with Travel Impressions reaches the top target group for the Maldives from the German speaking markets which is defined by luxury travellers with a very high net disposable income.
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During this campaign, priority will be given to market the destination as a safe haven for luxury travellers, emphasizing on the unique geographical features of the scattered islands which offers maximum safety and seclusion for travellers. It will market the unique experiences offered by resorts, hotels, guesthouses, liveaboards, highlighting the strict measures in place for the safety of travellers, the latest travel guidelines and destination information.
