(TAN): The Mauritius Tourism Promotion Authority has inked a global three-year partnership deal with Liverpool Football Club (LFC) as the club’s official tourism and economic development partner, starting last month. This partnership deepens the relationship of Mauritius with LFC since the opening of LFC’s International Academy on the island in July 2019.
This is part of the Mauritius government’s commitment to enhance and expand the image of Mauritius as a prime tourism, investment and export destination. The devastating global impact of Covid-19 has only increased the importance of the country’s international branding strategy.
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LFC is an elite British club, winning its 19th league title early this year and becoming European Champions in 2019. LFC has become one the most avidly watched football teams globally, garnering a television audience of 871 million people annually and a digital footprint of more than 100 million connections across its respective digital platforms.
The Premier League is the most-watched sports league in the world with coverage in 212 territories to 643 million homes and a potential TV audience of 4.7 billion people.
