(TAN): The World Travel & Tourism Council (WTTC) has launched a major social media campaign to raise awareness of the wide-ranging social benefits of travel. The new initiative asks travellers to think about the positive social impact that travel makes to people, places and communities dependent upon the Travel & Tourism sector for their livelihoods.
It also encourages people around the world to share stories of how tourism has made a difference and changed their lives. The campaign tagline ‘Travel the world. Make a difference’, is inspired by the deeper positive socioeconomic and cultural benefits, which each and every trip can generate.
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A specially made video to share the message will go online across social media platforms, asking travellers about their own journeys, which have had a profound impact on their lives and to share their stories using the hashtags #togetherintravel and #aworldofdifference.
Gloria Guevara, WTTC President & CEO, said: “Travel gives us memories which last a lifetime and the most amazing experiences to share. But this is just half the story…the social impact of Travel & Tourism can transform lives of all of those who depend on this sector, alleviate poverty, reduce inequality, protect wildlife and preserve cultures and communities around the globe. It plays a vital part in achieving wider developmental goals.”
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WTTC research shows that tourism is also one of the most diverse sectors, employing people from all socio-economic backgrounds regardless of age, gender or ethnicity, and includes 53% women and 30% youth.
