New Zealand Tourism’s campaign: Locals wish good morning every day for one year

(TAN): New Zealand Tourism launched a brand campaign in which Kiwis are wishing the world ‘Good Morning’, reports said.

The campaign, called ‘100% Pure Welcome – 100% Pure New Zealand’, is themed around mornings as dawn is a crucial time of the day for several cultures around the world, as per reports. It symbolises hope and potential, as in Maori culture, where it reportedly signifies life and new beginning.

[ALSO READ: Azerbaijan to expand ecotourism opportunities in the country, plans to open eco-parks]

As New Zealand is one of the first places to see the dawn of a new day, the campaign seeks to celebrate the possibilities each morning brings for people, reports said. For one year, Kiwis will reportedly welcome visitors into their country with a series of ‘Good Morning World’ messages, not just as guests, but also family.

The campaign, on one hand highlights New Zealand as an inimitable holiday destination and on the other, aims to introduce the world to its vibrant culture, friendly people and local language, as per reports.

Regional Consumer Marketing Manager, Asia, Tourism New Zealand, Vanessa Chen, reportedly said the campaign gave a true insight into the country’s offerings.

[ALSO READ: Cruise passenger found with common flu after 6,000 tourists were trapped at Italian port over coronavirus fears]

“The ‘Good Morning World’ content series, which is part of a global brand marketing initiative, aims to share the warmth of the people while showcasing the stunning landscape and activities visitors can enjoy. This content series is our own unique way to highlight the warm and welcoming nature of our people,” she was quoted by Economic Times Brand Equity.com as saying.

According to a report, the campaign also encourages people to create their own ‘Good Morning World’ videos – all they have to do is record a video saying ‘Good Morning World’ from an iconic location, share a bit about who they are and what they planned to do, and wish the world a good day.

Related posts:

Tourism New Zealand invites Australians to experience real Kiwi winter in latest campaign Tourism New Zealand launches new iteration of 100% Pure campaign reconnecting Kiwis to the world Tourism New Zealand Joins Hands With Agencies To Promote Country’s Brand Amid Crisis Video series to showcase New Zealand tourism experiences