(TAN): Tourism Nova Scotia and Airbnb are partnering together to promote safe and healthy tourism and experiences within the Canadian province.
As summer turns to fall, families in Atlantic Canada continue to look to nearby destinations to safely get outdoors. With a vibrant wine country, incredible hiking trails and 13,300 kilometers of coastline, Nova Scotia has a diverse range of travel options for families.
“We’re proud to be partnering with Tourism Nova Scotia to help highlight the incredible scenery and wonderful places to which Atlantic Canadians can responsibly travel on a short or longer-term basis,” said Nathan Rotman, Airbnb public policy manager in Canada. “We look forward to promoting economic development through safe and healthy travel with Tourism Nova Scotia.”
As part of this partnership, Airbnb has developed a website dedicated to highlighting listings and Airbnb Experiences in Nova Scotia as well as relevant information about hosting in the Province. Additionally, Tourism Nova Scotia will have access to data about search and booking trends to help inform their marketing strategy and overall promotion of the destination. Tourism Nova Scotia will also share information with the local tourism industry about promoting Experiences and accommodations through the Airbnb platform.
“This partnership with Airbnb will promote Nova Scotia experiences to an audience of motivated travellers. Now more than ever, it is crucial to market where people make travel decisions,” said Michele Saran, CEO of Tourism Nova Scotia.
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