(TAN): Oceania Cruises, the culinary- and destination-focused cruise line, unveiled its new ‘Remember the Future’ print and digital brand campaign.
Premiering in consumer- and trade-facing print publications as well as digitally and across social media, the new branding is emotive, evocative, and tinged with romance. Developed in conjunction with the London-based creative Latitude Agency, the campaign reminds travellers why they love travel and aims to inspire them to look to the future.
“We wanted to create something fresh and uplifting while remaining sensitive to the current moods of our guests and the traveling public,” stated Bob Binder, President & CEO of Oceania Cruises. “Our loyal guests are eagerly booking for 2021 and 2022, and the ‘It’s All Ahead of You’ messaging poignantly underscores the hopefulness and anticipation of future travel and the bright days ahead of us all.”
The campaign also reinforces Oceania Cruises’ core pillars of Exquisitely Crafted Cuisine, Curated Travel Experiences, and Small Ship Luxury. “These core tenants not only guided the creation of the campaign, they embody and encapsulate the Oceania Cruises Experience and the foundation of our brand,” added James Rodriguez, Executive Vice President of Sales and Marketing.
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‘Remember the Future’ will debut in the Departures July/August issue and in Travel + Leisure’s August edition.
Socially, travellers and travel advisors should use the hashtag #RememberTheFuture to showcase their upcoming travels and travel dreams. The ‘Remember The Future’ social campaigns will include guest experiences and insightful destination recommendations, memory-making service stories from guests and crew, and rich, engaging content from Executive Culinary Director Jacques Pépin, Sirena Godmother Claudine Pépin, Director of Culinary Enrichment & Executive Chef Chef Kathryn Kelly, the acclaimed Artists-in-Residence and more.
