(TAN): Radisson Hotel Group looks ahead to 2021 with 30 planned hotel openings or 5,000 rooms across EMEA, building on the Group’s 40+ signings announced in 2020, the company said in a statement.
The Group’s 2020 expansion included the introduction of the Radisson Individuals brand and the announcement of ambitious plans to double its portfolio of Serviced Apartments by 2025. 2021 expected openings also include seven exciting new openings of the Group’s premium lifestyle Radisson Collection brand in France, Italy, Spain, Turkey, and Saudi Arabia.
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In 2020, Radisson Hotel Group signed over 40 new hotels, resorts and serviced apartments across EMEA with 7,700 rooms and opened over 20 properties as the group continues to optimize its new brand architecture. Key signings included Radisson Blu Sheffield in the UK, Radisson RED Innsbruck in Austria, Radisson RED Cologne, Radisson Blu Resort Santorini in Greece, Radisson Hotel & Convention Centre Johannesburg in South Africa, Radisson Residences , Baden Württemberg in Germany, Radisson Beach Resort The Palm in Dubai, the UAE, Cour des Loges Lyon, A Radisson Collection Hotel in France and Henrietta House, a member of Radisson Individuals in Bath, UK.
In 2020 Radisson Hotel Group also launched a new brand, Radisson Individuals, a conversion brand offering independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform, benefiting from the Group’s international awareness and experience, with the freedom to maintain their own uniqueness and identity.
In addition, 2020 marked the Group’s expansion of its Serviced Apartment portfolio which will be developed as a brand extension to cater to the different segments from midscale to luxury. Radisson Hotel Group announced plans to more than double its Serviced Apartment portfolio within the next 5 years with new openings planned for Paris, Amsterdam, Istanbul, Larnaca, Nicosia, Cortina, Cairo, Riyadh, and further openings planned in Germany.
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Elie Younes, executive vice president and chief development officer EMEA, Radisson Hotel Group said: “Throughout 2020, while many hotel groups put their development plans on hold, we remained optimistic and relentless to create more possibilities for guests and opportunities for owners. With the launch of Radisson Individuals and the reinforcement of our strategy for serviced apartments, we stay relevant to our owners and guests, and this is down to three key factors – innovation, simplification, and empowering our people. 2021 will likely be a transition year with a challenging first half and an expected recovery thereafter.”
Planned openings include seven premium lifestyle Radisson Collection hotels and resorts in key cities such as Seville and Lyon, and an impressive expansion in Italy in Milan, Venice, and Cortina d’Ampezzo, bringing the brand’s total portfolio to 35+ hotels globally in key cities such as Paris, Milan, London, Shanghai, Moscow, Cairo, and Lagos as well as in resort destinations such as the Blue Mountains, Bodrum, and Nanjing.
