Chevy Chase (TAN): American luxury hospitality chain Ritz-Carlton Hotel Company has been named the first official hotel partner of Mercedes-AMG Petronas Motorsport, the Formula One team of German automobile company Mercedes-Benz. The Ritz-Carlton is a brand of Marriott International.
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The collaboration starts with the Formula One Grand Prix in Montreal, Canada, between June 7 and 9, 2019.
The multi-year agreement between the two parties will be beneficial for the members of Marriott International’s newly renamed travel programme Marriott Bonvoy, who will be able to see races from the paddock, get VIP hospitality in the Team’s Silver Arrows Lounge in Montreal, and interact with the team’s drivers Lewis Hamilton and Valtteri Bottas at several races throughout the season.
Global Brand Leader for The Ritz-Carlton Lisa Holladay said: “I’m thrilled that Mercedes-AMG Petronas Motorsport has chosen The Ritz-Carlton to be its first official hotel partner. This exciting opportunity brings together two legendary brands that share a commitment to excellence and allows us to create unique and lasting memories for our guests.”
Under the partnership, a Ritz-Carlton concierge desk will help visitors with guidelines for exploring the city at the Silver Arrows Lounge during the Montreal race, and the drivers will sport the Ritz-Carlton logo on their racing suits.
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“We are delighted to be taking our collaboration with The Ritz-Carlton to a whole new level. F1 offers the possibility to deliver unique, once-in-a-lifetime experiences to our brand partners and their customers thanks to the equally exciting and exclusive nature of the sport. We are pleased to be delivering those experiences to The Ritz-Carlton guests and Marriott Bonvoy members,” said Toto Wolff, Team Principal and Chief Executive Officer, Mercedes-AMG Petronas Motorsport.
The Ritz-Carlton will curate special weekend packages for Marriott Bonvoy Moments in Montreal, Budapest, Singapore and Abu Dhabi so that Marriott Bonvoy members can fully experience the races and destinations.
