(TAN): Luxury cruise line Silversea Cruises has enhanced its online suite of marketing resources and sales tools for trade partners.
Named Marketing Central, the revamped platform will enable travel professionals to grow their businesses, offering access to an expanded portfolio of tools that have been designed to make selling Silversea easier than ever.
Enhanced for the US & Canada, UK & Ireland, and Australia & New Zealand markets, Silversea’s Marketing Central is being rolled out for the first time across Europe, Latin America, Asia, the Middle East, and Africa.
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“We are delighted to provide our valued travel advisors with these enhancements to our online suite of marketing resources,” said Barbara Muckermann, Silversea Silversea Cruises Chief Marketing Officer.
The enhanced marketing resources provide a convenient, one-stop shop for all marketing needs. It includes simplified access to a robust inventory of marketing assets, the latest incentives and fares available to travel advisors, with web pages optimised for faster loading times.
“In the current environment, digital marketing is more important than ever and we have enhanced our digital marketing resources to support our travel advisor partners with their marketing activities. Our goal is to make it faster and easier for travel advisors to leverage Marketing Central’s wealth of information and tools to grow their business with Silversea, especially now when their clients are dreaming more and more about their future travels,” Muckermann said.
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Additional featured materials include Silversea’s latest brochures, destination toolkits that can be used to build a destination-based campaign, and selling tools designed to generate business and improve advisors’ skill sets. Another feature of the marketing resources is that travel advisors can now browse and quickly download Silversea images, videos and logos; view current exclusive offers; access company press releases; read inspiring articles on Silversea’s travel blog, Discover; and connect with the Silversea sales support team.
Accessible all around the world, Silversea’s enhanced Marketing Central platform follows the launch of the cruise line’s ‘Virtual Visits’—a new series of weekly videos from Silversea’s global sales and marketing teams, designed to engage and inform travel advisors.
